Samsung is the latest megacorporation to announce a metaventure project, opting for Decentraland for its metaverse project.
On Jan. 6, 2021, the consumer electronics giantthe opening of a virtual replica of its iconic New York physical store in order to enhance customer interaction at a time when COVID-19 is keeping people away from physical shops.
The Samsung metaverse store is a replica of a real-world shop situated at 837 Washington Street in New York City’s Meatpacking District in Manhattan. The Samsung 837X shop will now be accessible on the metaverse for a limited time. The company claims that it is one of the largest brand land takeovers in Decentraland, a blockchain-powered metaverse.
Customers must first enter Decentraland using a web browser to access the store. After logging in, their avatar will be sent outside Samsung’s metaverse structure. When the avatar enters the lobby, a virtual guide will lead the avatar to one of three interior rooms: sustainability, customization and connection.
The Samsung 837X store will feature «Connectivity Theater and Sustainability Forest» as well as a musical event at the «Customization Stage,» according to Samsung.
The South Korean technology giant recently announced the release of awith an integrated NFT platform. Micro LED, Neo QLED, and The Frame are just a few of Samsung’s 2022 smart TVs that will have an NFT Platform app for discovering, purchasing and trading digital art.